The BrandEye Accuracy & Data Science Manifesto
In an era where language models routinely hallucinate statistical data, BrandEye separates mathematical computation from artificial intelligence. Here is exactly how we ingest, classify, and calculate your brand intelligence.
The Net Sentiment Score (NSS) Formula
BrandEye does not employ arbitrary “sentiment ratings” out of 10. We calculate the internationally recognized Net Sentiment Score (ranging from -100 to +100):
The 5-Stage Ingestion & Classification Pipeline
From live social comment to verified boardroom chart in under 60 seconds.
Continuous High-Throughput Ingestion
Raw public comments, submissions, and tweets are ingested via direct cloud worker clusters within 45 seconds of publication across YouTube, Reddit, Instagram, Bluesky, and RSS feeds.
Sanitization & De-duplication
Text is stripped of bot link farms, promotional spam, and duplicate submissions. Posts undergo character normalization and language detection.
7-Vector RoBERTa Neural Inference
Clean text is processed through our fine-tuned RoBERTa language model, producing normalized probability distributions across 7 vectors: Joy, Anger, Sadness, Fear, Sarcasm, Advertisement, and Neutral.
Deterministic Mathematical Aggregation
Metrics, volume curves, and Net Sentiment Scores are strictly computed in PostgreSQL/Firestore using exact database aggregations. No generative AI is ever allowed to invent percentages.
Strategic Narrative Synthesis
Our strategic AI assistant, Shira, interprets verified calculations to summarize themes and recommend PR actions—ensuring every insight is grounded in verbatim citations.
Strictly Public Data. Zero PII Storage.
BrandEye indexes only publicly visible discussions posted on open forums. We do not inspect private messages, harvest personal phone numbers, or store personally identifiable information (PII). All ingestion pipelines respect robot exclusions and developer terms across Reddit, YouTube, Instagram, and Bluesky.
Experience Deterministic Social Intelligence
Demand mathematical accountability from your brand analytics. Schedule a live demonstration today.